The Tech Savvy Marketer will prevail. Marketing Technology Landscape – 3,874 marketing technology solutions on a single slide (March 2015). Three times as many from 2 years prior. This is why knowing ‘the’ single platform chosen by your company is not as relevant. But knowing a few in each category is necessary to ensure you don’t become an obsolete marketer. You need to be continually immersed in it and maintain your own education. Businesses need to invest in marketers education and not pay less as the trend appears to be going.
Thank you @chiefmartec and @marketingbookpodcast for pointing to this fact
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