Welcome to my blog
New Marketing and Sales Platform Implementation? Ten “Get-Cha” items to Address Up Front
Today, I had a call with a potential client. During the discovery session I found they are in the middle of a marketing automation and sales force implementation, and not much experience doing so. Knowing many consultants and employees implementing these platforms...
Research Hashtags Please
As a marketer, we can’t ignore the #Hashtag. We must know how to strategically implement these tagged topics so they can expand our content reach, amplify your brand, target our market appropriately, what is trending, get us found easily, improve our SEO, and much...
Evolution of the Marketing Operations Role
According to several sources, the term Marketing Operations was formally coined by the analyst firm IDC in early 2005. Because the sets of associated systems that a marketing operations professional are expected to use, I believe the role will be an ever-changing and...
Welcome to my blog!
Welcome to my marketing blog. I am a multi-disciplinary and modern marketer with over 20 years of experience. Herein are my thoughts and perspectives that will dig deeper than the 1000 foot articles that anyone can find on the internet. My goal is to further share and...
