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Daughter and Sister. Friend and Colleague. Avid Traveler. Kayaker. Optimist. Operations, Automation and Digital Marketing professional. Hybrid Marketer.

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michellealterio Michelle Alterio @michellealterio ·
17 Jun 2018

Thank you for this excellent and true article. You said it profoundly “ We need more of those strange combinations. Because that’s where the world is headed.” Im waiting patiently for CMOs, recruiters and hiring executives to accept the eclectic background of our MarTech career.

Scott Brinker @chiefmartec

The future of marketing belongs to hybrids, but don't call them unicorns http://chiefmartec.com/2018/06/future-marketing-belongs-hybrids-dont-call-unicorns/ #MarTech

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michellealterio Michelle Alterio @michellealterio ·
17 Jun 2018

I don’t believe CMOs need to be highly tech savvy. Many believe they are but they don’t know what they don’t know. They do need to know how to hire the MarTech team... https://www.mediapost.com/publications/article/319989/cmos-need-martech-skills-above-all-else-study-fin.html

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michellealterio Michelle Alterio @michellealterio ·
21 May 2018

GDPR will forever be embedded in my brain. It will impact me personally as well as my tactic options within my career. I’m not confident to what extent nor if it’s good or bad... but it will change my options... https://hbr.org/2018/05/how-gdpr-will-transform-digital-marketing

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chiefmartec Scott Brinker @chiefmartec ·
27 Apr 2018

The hardest part of releasing an updated Marketing Technology Landscape is hearing from all the amazing #MarTech companies that we failed to include. Not small, unknown companies either. I apologize. Our process is imperfect and the scope is large. https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/

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michellealterio Michelle Alterio @michellealterio ·
30 Apr 2018

Up to 6,829 now. Maintaining my knowledge of all these marketing technology offerings is daunting. https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/ https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/

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michellealterio Michelle Alterio @michellealterio ·
10 Nov 2017

Statistics from the 2017 Marketing Technology Landscape. There are now 5,381 solutions on the graphic, 39% more... http://fb.me/1HOgV2Xg7

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chiefmartec Scott Brinker @chiefmartec ·
30 Oct 2017

The 2010 marketing technology proto-landscape did consolidate by 61.3% http://chiefmartec.com/2017/10/early-marketing-technology-landscape-consolidated/ Martechageddon or business as usual? #MarTech

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