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Michelle Alterio Follow
Daughter and Sister. Friend and Colleague. Avid Traveler. Kayaker. Optimist. Operations, Automation and Digital Marketing professional. Hybrid Marketer.
We are going live on #SalesforceSaturday
Thank you for this excellent and true article. You said it profoundly “ We need more of those strange combinations. Because that’s where the world is headed.” Im waiting patiently for CMOs, recruiters and hiring executives to accept the eclectic background of our MarTech career.
The future of marketing belongs to hybrids, but don't call them unicorns http://chiefmartec.com/2018/06/future-marketing-belongs-hybrids-dont-call-unicorns/ #MarTech
I don’t believe CMOs need to be highly tech savvy. Many believe they are but they don’t know what they don’t know. They do need to know how to hire the MarTech team... https://www.mediapost.com/publications/article/319989/cmos-need-martech-skills-above-all-else-study-fin.html
GDPR will forever be embedded in my brain. It will impact me personally as well as my tactic options within my career. I’m not confident to what extent nor if it’s good or bad... but it will change my options... https://hbr.org/2018/05/how-gdpr-will-transform-digital-marketing
The hardest part of releasing an updated Marketing Technology Landscape is hearing from all the amazing #MarTech companies that we failed to include. Not small, unknown companies either. I apologize. Our process is imperfect and the scope is large. https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/
Up to 6,829 now. Maintaining my knowledge of all these marketing technology offerings is daunting. https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/ https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/
Come to Miami!
Today we are announcing the communities that will proceed to the next step in the HQ2 process. Getting from 238 to 20 was very tough – all the proposals showed tremendous enthusiasm and creativity http://www.amazon.com/amazonhq2
Another use of Blockchain in marketing. I’m excited to see where it leads us.... https://fb.me/1wKeB37Qm
Statistics from the 2017 Marketing Technology Landscape. There are now 5,381 solutions on the graphic, 39% more... http://fb.me/1HOgV2Xg7
The 2010 marketing technology proto-landscape did consolidate by 61.3% http://chiefmartec.com/2017/10/early-marketing-technology-landscape-consolidated/ Martechageddon or business as usual? #MarTech